Alex Morgan
Graphic Designer, Brand Identity and Campaign Design
- alex.morgan@example.com
- (555) 555-0100
- Austin, TX
- linkedin.com/in/alex-morgan-example
Summary
Graphic designer with 5 years across in-house and studio work, focused on brand identity and campaign design. Builds systems rather than one-off artwork: identity toolkits, template libraries and the guidelines that let other people use them correctly. Comfortable taking a project from brief through concept and revision to print-ready files and press approval.
Skills
- Adobe Illustrator, Photoshop, InDesign
- Adobe After Effects and Premiere Pro
- Figma (design systems, components, prototyping)
- Brand identity and logo system design
- Typography, hierarchy and layout
- Print production and prepress (CMYK, bleed, colour profiles, proofing)
- Packaging design and dielines
- Digital, social and display asset production
- Motion graphics and animated social assets
- Design systems and template libraries
- Art direction and photo retouching
- Accessibility and colour contrast standards
- Working to and extending brand guidelines
Experience
Graphic Designer
Northwind Labs, 2022 to Present
- Designed a full brand identity for a product line launch, covering logo system, colour and type scales, packaging and a 40-page guidelines document used by three external agencies.
- Produced campaign assets across print, out-of-home and social for a national campaign, adapting a single concept across 14 formats without losing the idea in the resizing.
- Built a template library in Figma for 6 recurring marketing asset types, letting the marketing team produce routine variants themselves and cutting the design request queue substantially.
Associate Graphic Designer
Brightline Group, 2019 to 2022
- Managed print production for packaging across 4 SKUs, from dieline setup through press proof approval, with no reprints caused by artwork error.
- Art directed two photography shoots against a mood board and shot list, then handled selection and retouching for the resulting asset library.
- Redesigned a 60-page annual report in InDesign, building a paragraph and character style system that made the following year's edition a two-day update rather than a rebuild.
Education
Bachelor of Science
Riverton University, 2015 to 2019